Joining the charity organisation initially to help provide some creative direction and editing regarding previously captured content, I went on to help from an internal position. This was a unique and challenging role, leading digital content strategy and production across three separate brands, each with a distinct voice while remaining aligned within a shared ecosystem. From social media and campaigns to video, motion and photography, I ensured every piece of content was on brand, engaging and effective while supporting long-term digital growth and strategy. I collaborated with talents such as Andrew Garfield, Nile Rodgers, Melanie C, Ella Henderson, Nina Nesbitt and Anastacia.
I spearheaded the creative direction and strategy for the business, establishing a distinctive visual language that aligned with its vision and goals. From typography and visual design to broader creative aesthetics, I built a cohesive style that unified and elevated the brand across the organisation.
Cancer Platform is the technology start-up arm of the charity, building a digital tool to help transform cancer outcomes through access to expert knowledge and truth. I led the creative direction for the business, defining its visual identity and shaping how the brand engaged audiences across social and digital platforms, as well as managing the social channels. It was a tricky task managing the sensitive subject matter and ensuring the stories individuals told us was told in a engaging but not glamorised way.
As Creative Director at Evamore Music, I lead the development of the brand’s creative vision, shaping both its visual identity and strategic voice. My work focuses on building the framework for Evamore’s social strategy, defining the aesthetic direction, and producing cohesive content plans that support high-impact fundraising events.
