I was tasked with producing a new social-first campaign for the legendary TV show ‘The Apprentice’. The main objective of this show’s was to increase its young viewer base and have a strong viewership on BBC iPlayer.
From producing social edits to graphic designs, I helped run the social campaign, collaborating and coordinating with marketing teams, influencers and stakeholders. In the end, the show had its most successful season in years, gaining millions of views across BBC's platforms and achieving the stakeholder's goal of The Apprentice reaching the 18-30 demographic and new audiences.
This campaign I felt was the accumulation of all of my past experience coming together to achieve one massive successful campaign. I built trust with stakeholders, showcased my creative video editing and motion graphic abilities, established my own ground in a long-standing brand, and showed that I could lead a large-scale social media project.
You can check out some of my edits below or via the link to the official Instagram account.
