I had the privilege of working on several social media campaigns for the BBC across their Christmas and . Alongside working closely on The Apprentice and QI, I got to assist on some other great projects and bring my social media insight and editing expertise to help promote them. You can find a handful of them below.
forensics- the real csi.
I was tasked with developing social media content for the documentary series 'Forensics: The Real CSI.' This project presented greater complexity compared to my previous work, as it involved numerous moving parts and considerations of content warnings. It was imperative to steer clear of creating content that could be perceived as sensationalist or lacking context. Consequently, I proposed the creation of condensed episode versions to spotlight the narratives and circumvent any insinuation of sensationalizing the content for views. This strategy proved successful, as the content amassed substantial viewership on social media without eliciting negative feedback.
bbc-new to 2024.
I was honored to be tasked with producing a trailer featuring the new slate of BBC shows for Q1 and Q2 of 2024. I was given a range of clips and instructed to create a dynamic promo that highlighted the wealth of content available on BBC iPlayer. I am confident that I successfully achieved this and take great pride in being entrusted with this project.
julia donaldson-christmas specials.
I had the wonderful opportunity to collaborate with the Julia Donaldson team for their annual Christmas special. I was given the freedom to brainstorm unique content that would encourage viewers to rewatch the specials on iPlayer. I proposed creating looping animations that exude a relaxing vibe, perfect for use as background visuals, which I believed would have enduring appeal and become a recurring feature every Christmas. Additionally, I also designed the BBC's 'Merry Christmas' message, leveraging my graphic design skills.
call the midwife
I had the opportunity to work on the promotional activities for the latest series of Call the Midwife. I cut-up the social content trailer, and collaborated with stakeholders to plan and execute the rollout of the show, ensuring that it received significant promotion and attention.